Trevor Edwards was born in London, England, in 1962 and brought up in the Norbury neighborhood of South London. He began his career in brand marketing with Colgate-Palmolive in 1986. Trevor Edwards initially learned of a vacancy at Nike via a recruiter in 1992. Later, he responded to an ad in Atlanta and was hired by Nike as the eastern region’s regional sales manager.
Trevor Edwards was elevated to marketing director in the Americas in 1995 after being assigned to strategic accounts in 1993. From 1997 until 1999, Edwards was in charge of Nike’s European marketing department. He was later elevated to the Middle East, Europe, and Africa’s vice chairman of marketing. Edwards oversaw sports marketing, brand design, advertising, and public relations after being promoted to US brand management vice chairman in 2000. In the United States, he also created a successful unified marketing team idea. Edwards had established himself as a charming and innovative marketing force due to his achievements. Edwards was considered one of the best marketing experts in the industry after being promoted to vice president of global brand management.
Trevor Edwards is now the executive vice-chairman of international brand management of Nike, Inc., a leading athletic shoe, gear, and clothing manufacturer, marketer, and supplier recognized for its famous sports shoes and its sporty stars advertisements. Edwards designs and implements Nike’s worldwide strategy with a one-billion-dollar expenditure; he is responsible for the brand’s layout and messaging and the operation of its innovative concepts team. Edwards’ advertising savvy has aided in recruiting prominent players such as LeBron James and Serena Williams.
In a statement announcing Edwards’ new position, Nike brand chairman Mark Parker said that Edwards has raised and improved the Nike brand in Europe and the United States with his ingenuity and invention, putting the Nike brand capable of leading in innovation and growth in their sector globally. The corporation concluded the 2005 financial year with $13.7 billion in sales, a new high across all geographies and product categories.
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